• Honasa Consumer Limited (Parent company of Mamaearth, The Derma Co, Aqualogica, Ayuga, Bblunt, Dr. Sheth’s) has proposed a fresh issue of equity shares up to 400 crores and an offer for sale up to 46,819,635 equity shares.
  • IPO issue size could range between 2,400 crores and 3,000 crores.
  • 186 cores will be used for advertisement, 34.2 crores will be used for setting up new EBOs, and 27.5 crores will be used for setting up new salons for Bblunt.


  • Honasa Consumer Limited filed DRHP on 29 December 2022.

About Company


The Derma Co:




Dr. Sheth’s:

Objects of the Offer

  • Advertisement expenses towards enhancing the awareness and visibility of our brands.
  •  Setting up new EBOs.
  • Expansion of Bhabani Blunt Hairdressing Private Limited (BBlunt, a subsidiary of Honasa Consumer), setting up new salons.
  • General corporate purposes.

IPO Details, Price, Market Lot

IPO Details
IPO Open DateWill be updated
IPO Close DateWill be updated
IPO Issue SizeWill be updated
Fresh IssueAggregating up to ₹ 4,00 Crore.
Offer for SaleUp to 46,819,635 Equity Shares, Aggregating up to ₹ [●] million
Retail PortionNot more than 10% of the offer
NII PortionNot more than 15% of the offer
QIB PortionNot less than 75% of the offer
Listing At
IPO Price
Face Value₹ 10
IPO Price Band
Employee Discount
IPO Issue Type

IPO Market Lot For Retail Investor
No. of Shares Per Lot
Minimum Lot Size
Maximum Lot Size
Minimum Amount (Cut-off price)
Maximum Amount (Cut-off price)
IPO Market Lot For HNI
No. of Shares Per Lot
Minimum Lot Size
Maximum Lot Size
Minimum Amount (Cut-off price)
Maximum Amount (Cut-off price)

IPO Date, Listing Date, Allotment Date

Time Table (Tentative)
IPO Open DateWill be updated
IPO Close DateWill be updated
Basis of Allotment DateWill be updated
Initiation of RefundsWill be updated
Credit of Share to Demat AccountWill be updated
IPO Listing DateWill be updated

Financial Report

Period EndedTotal Assets
(₹ in Million)
Total Revenue
(₹ in Million)
Profit After Tax
(₹ in Million)
30 September 202211,558.967,320.6936.67
31 March 202210,350.129,643.45144.43
31 March 20213,026.394,721.01-13,322.15
31 March 20201,810.121,141.67-4,280.26

Company Promotor & Promotor’s Holding

Varun Alagh and Ghazal Alagh are the promoters of Honasa Consumer Limited.

Pre Issue Promotor Holding37.53%
Post Issue Promotor Holding

Company Address

Registered Office: Unit No. 404, 4th Floor, City Centre, Plot No. 05, Sector – 12, Dwarka – South West Delhi, New Delhi – 110 075, India

Corporate Office: Plot No. 63, 4th Floor, BLM Tower, Netaji Subhash Marg, Sector-44, Gurugram 122 003, Haryana, India

  • Website: www.honasa.in
  • Email: compliance@mamaearth.in
  • Phone: +91 124 4071960

IPO Registrar, Lead Manager, Prospectus

IPO Prospectus
  • Honasa Consumer IPO’s DRHP
  • Honasa Consumer IPO’s RHP
IPO Registrar
KFin Technologies Limited

  • Website: www.kfintech.com
  • Email: hcl.ipo@kfintech.com
  • Phone: +91 40 6716 2222
IPO Lead Manager
Kotak Mahindra Capital Company Limited

  • Website: https://investmentbank.kotak.com/
  • Email: honasa.ipo@kotak.com
  • Phone: +91 22 4336 0000

Citigroup Global Markets India Private Limited

  • Website: www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm
  • Email: honasaipo@citi.com
  • Phone: +91 22 6175 9999

JM Financial Limited

  • Website: www.jmfl.com
  • Email: honasa.ipo@jmfl.com
  • Phone: + 91 22 6630 3030

J.P. Morgan India Private Limited

  • Website: www.jpmipl.com
  • Email: HONASA_IPO@jpmorgan.com
  • Phone: +91 22 6157 3000

IPO Review (Apply or Avoid)

Brokerage Firms Review Review


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